USA: A Mild Winter Brings Fewer Searches
For most parts of the country, this winter has been relatively snow-free. Here in Boston, we only had 6.8 inches of snow this January—compared to a whopping 60.8 inches last year. I looked at all searches containing the words “ski” or “snow” that led to an online retailer in January of this year and last year. Not surprisingly, volumes had dropped significantly, with overall searches down 44% from last year.