When merchandising is no longer a slippery slope for ski operator
A couple of years ago, Park City Mountain Resort’s merchandising efforts were relatively vanilla, with « a couple of pricing tiers and a handful of products. » That’s how Geoff Buchheister, director of financing and purchasing for the ski resort in Park City, Utah, recalls Park City Mountain Resort’s merchandising efforts at the time. Buchheister is much more upbeat these days about the resort’s merchandising efforts after beginning to use the Liftopia Cloud Store, a revenue management and merchandising tool delivered as an SaaS platform. Park City Mountain Resort did $25,000 in sales the first day it turned on the Liftopia solution, Buccheister claims, and that was about 10% of what the resort usually did for the entire ski season.
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