‘Ski Holiday’ searches by UK market increase for first time in four years
This graph created by Google Insights For Search backs up a modest recovery. It shows how the number of searches for ‘ski holidays’ in the UK has decreased steadily since 2007/08, but (although you have to look closely to see it) has increased slightly for the first time in four years. Interestingly, as we have already noted on Skipedia, Austria has gained significant market share from France in recent years. A comparison of searches for ski holidays in each country shows how Google users have changed their behaviour over this period of time.
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