Vail Resorts Ski App Gets Racing With Lindsey Vonn

Vail Resorts is gearing up to release the third edition of EpicMix, a web and mobile app system that lets visitors track their activities and share them with their friends using radio frequency-enabled chips embedded in their access passes. What’s different about EpicMix is that it doesn’t require a smartphone or GPS-enabled device to participate, nor does it require familiarity with geolocation apps and the concept of “checking in.” Everything visitors need is already in their access card. Nearly 100,000 — approximately 15% — of guests activated their EpicMix accounts in its first season, resulting in 270,000 cross-posts to Facebook and Twitter. Last season, an additional 200,000 guests activated their accounts, who together shared more than 2 million photos to those networks.

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