Avoriaz targets youngsters
It is perhaps the most worrying long-term problem facing the snowsports industry – a lack of youngsters taking up the sport or having a holiday. One resort has had an idea. Avoriaz is targeting youngsters with a special ‘Learn To Snowboard’ scheme. It is copying an idea from the USA using a teaching method adapted to young children. The snowboard manufacturer, Burton, and the resort’s « Village des Enfants » have joined forces with a new initiative. It is not a startlingly original but it does apparently work. From 15th December in the centre of the resort Burton is opening a « Riglet Park »: a snowy play zone designed to introduce children from three years old to snowboarding.
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